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About / South Africa

We are Mirum

The story

We are a global digital agency of makers, believers and make-believers.

We create experiences that people want and businesses need. We are for those who embrace the transformative power of digital.  We guide brands through our three offering platforms: business transformation, experience development and commerce activation.

We are Mirum. Let’s make what’s next.

The culture

Mirum offices around the world share a common culture and way of thinking: our passions and expertise are in innovation, design, data, marketing and technology that drives business transformation in a world of constantly evolving behaviors and expectations.

We never stop looking for new answers. When someone questions if it can be done, we think ‘yes’. We are constantly wondering about the world around us. That is what makes us agile and open-minded for what is yet to be discovered.

We are explorers.

The people

2200 talented people 46 amazing offices around the world

2.4 liters milk per person / month

Local leadership

Your mirum is managed locally. Get to know us.

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James Mckay
Chief Executive Officer
South Africa
Andrew Bloom
Chief Creative Officer
South Africa
Karen Meyer
Group Operations Director
South Africa
Liam Gibbs
Group Planning Director
South Africa
Debbie Johnstone
Human Resources Director
South Africa
Scott Gray
Experience Director
South Africa
Grant Wright
Head of Systems and Infrastructure
South Africa
Tarek Dajani
Regional CEO, Middle East Africa

Global Leadership

We are a borderless agency. Our global leadership team is united by an entrepreneurial spirit and shared vision to transform how businesses communicate and grow.

CEO Dan Khabie is the Global and North America CEO of Mirum. Prior to this, he was the spiritual and literal leader of Digitaria, one of the 11 agencies that merged to form Mirum in 2015.

An Ernst & Young Entrepreneur of the Year finalist, Dan spearheaded both Digitaria’s acquisition of technology services firm Console in 2006 as well as the firm’s 2010 acquisition by WPP.

He keeps his entrepreneurial spirit alive through his involvement with the Entrepreneurial Management Center at San Diego State University.