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Mirum Asia Pacific

Empowering businesses through digital transformation

At Mirum, we take pride in helping our clients turn marketing data into actionable insights that drive measurable business values. We believe that Digital Transformation is in combining People, Process and Technology while closing the gap between insights and real action. We partner our clients in their digital transformation journey by integrating data platforms and technologies through a deep analysis of their business, in order to generate validated insights and strategy to develop a customized operating model that ultimately generates revenue through digital.  

Advanced Analytics

Content Optimization Analytics

Marketing & Customer Analytics

Digital & Social Media Analytics – A/B Testing, MVT Testing

Media Mix Modeling & Optimization

Paid Owned Earned Media Modeling (POEM)

Revenue Management

Return on Marketing Investment (ROMI)

Strategy

Advanced Analytics Strategy & Operating Framework

Brand Planning

Content Strategy

Digital Business Analysis

Digital Strategy & Governance

Go-To-Market Strategy

Omni-Channel Marketing

Marketing Communications Planning

Consulting

Customer Experience Assessment

Digital Business Transformation

Digital Maturity Assessment & Roadmap

Digital Transformation Training & Customized Workshops

Performance Benchmarking / Balance Scorecard