Mirum is proud to announce that we’ve been chosen as agency of record for the Digital Futures Initiative (DFI), a nonprofit organization that helps kids, parents and instructors use the power of digital, mobile and social media in a positive way.
Upon learning about the initiative, we knew we could bring innovation to DFI’s digital programs and help evolve their solutions. As digital leaders and content creators, Mirum is well positioned to teach future generations how to responsibly consume and interact with digital content.
“We are thrilled to partner with DFI, and ultimately teachers and parents, to help the next generation develop safe, healthy and positive digital lifestyles,” said Mirum CEO Dan Khabie. “Through our work with DFI, we are honoring our agency’s mission of ‘Making What’s Next.’ The obvious next step in the area of kids and digital technology is to arm them with the know-how to use it safely and responsibly.”
Today’s digitally savvy youth are not immune to the pitfalls of the internet, driven by the ubiquitous presence of social media and mobile phones. Utilizing our expertise in data and analytics, experience design and communications messaging, Mirum brings a deep well of business expertise to help address an important social issue.
“We feel lucky to have Mirum as a partner in preparing our youth to safely use the digital tools that are so present in their lives,” said Jason Breed, DFI President/Co-Founder and Global Leader of Social Business at IBM. “The impact of digital is wide-ranging and manifests itself in a number of ways – including cyberbullying, sexting and substance abuse – which can escalate into more dangerous situations if left unchecked.”
Mark Newcomer, Mirum Chief Strategy Officer, said it was “pretty clear from the beginning that the idea of Mirum making what’s next, and an organization helping future generations live with what’s next, was a good match.”
The campaign will kick off with Mirum rebranding DFI’s content and marketing efforts, supported by a redesigned website focused on teaching positive skills.
Mirum Project Manager Lindsay Jones said that the opportunity to work on DFI offers “enormous potential.”
“The dynamic of the client and project was already intriguing, and to be a part of a digital community like ours and being experts in this industry, I knew Mirum could make a huge difference,” she said.
“This nonprofit targets educating our youth on digital risks, and who else would be better to help build that content than us?”
Stay tuned for more to come.
You can download the full press release here.