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Microsoft Lumia

Lumia 1020 Global Product Launch

Launching a new Lumia device to a global audience with maximum visibility & PR impact

A trusted partner to help our client launch the Lumia 1020

Since 2011, we have been the main partner in the product launches of Lumia smart devices. In July 2013, we helped our client launch one of its most important products of the year – the 41 megapixel Lumia 1020. The challenge was to showcase the technologically innovative Lumia 1020 in a way that captures attention, both at the keynote in New York City and a global audience following the event online.

Putting on a good show and making great PR

A good press conference is more than a keynote – it’s a show. And a good show needs a story with a dramatic arc designed to entertain the audience. Our role as an agency is to enhance this narration by creating a concept that works at the event itself, the large online audience and across the PR world.

We worked as the key partner in creating the launch narrative – our work spanned from planning the launch event concept to creating key marketing materials, such as the keynote and product films.

A launch that lives on online

The launch of the Lumia 1020 received worldwide coverage in media, technology focused blogs and social media. The keynote was viewed by a large online audience through a live feed of the launch event. The Lumia 1020 product films have been used in retail, in the client's online channels and in advertising campaigns across the world.